[Last updated 6 January 2026]
Affinitext prioritizes customer trust and data protection as a cornerstone of our business operations. We recognize that customer and user data is critical to our customers' operations, compliance obligations, and stakeholder confidence. That is why we keep it private, secure, and manage it in accordance with applicable global data protection laws.
Affinitext supports over 30,000 users in over 120 countries and territories. Our customers entrust us with sensitive information, stemming from a wide range of industries including healthcare, financial services, government, technology and legal services.
Affinitext helps customers and users maintain control of their privacy and data security through multiple mechanisms:
The United States has a sectoral approach to data privacy with multiple applicable laws. For example:
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Affinitext supports customer compliance with CCPA requirements regarding consumer rights: right to know, right to delete, right to opt-out of sale/sharing, and right to limit use.
- CPRA enhancements (effective 2023) include additional rights, including correction, non-discrimination, and automated decision-making restrictions.
- We maintain detailed records of data collection and processing activities to support customer disclosure obligations.
